Asian American Advocacy Fund

The Asian American Advocacy Fund is a grassroots 501(c)4 social welfare organization dedicated to building a politically-conscious, engaged, and progressive Asian American base in Georgia.

AAAF is the nation’s largest legal and civil rights organization for Asian Americans, Native Hawaiians, and Pacific Islanders working in Georgia to empower, educate, and mobilize thousands of voters to the ballot box through robust voter engagement programs. Through a combination of policy advocacy at local, state, and federal levels, and by supporting candidates that believe in their values, AAAF fights to create a better Georgia for everyone.

Strategy:

AAAF mobilizes Asian Americans using tactics such as statewide education, persuasion, and turnout programs run via digital media, direct mail, and paid and earned ethnic media. AAAF also amplifies issues of local importance such as access to in-state tuition for undocumented students, driver’s licenses for all, Medicaid expansion, and immigration crackdowns, in order to generate voter enthusiasm for up and down ballot races.

2020 Results: This year, AAAF:

  • Attempted one million contacts in different languages:

  • Made 643,917 phone calls (102,917 conversations), 7,649 door attempts (910 conversations), and 351,649 text messages (25,000 conversations), and sent 618,407 pieces of mail

  • Produced and distributed Vote by Mail videos in 6 different languages (Vietnamese, Korean, Chinese, Urdu, Hindi, and Bangla)

  • Hired four ethnic-specific community organizers

Georgia Runoff Plan: AAAF will:

  • Distribute multi-lingual Vote by Mail videos prior to the start of early voting (Dec. 14) and ads via ethnic media channels and personal contact

  • Staff multi-lingual hotlines to address voter questions

  • Attempt 500,000 phone, 250,000 text and 100,000 door contacts

  • Increase digital presence on Facebook/Instagram, Google, and other ad platforms, and increase page views on website by an additional 150,000

  • Continue community organizing and relational organizing program, including possibly adding a community organizer to work specifically in the Chinese American community

Runoff Budget/Funding Gap: $365,000

Questions? Email: info@flipthevote2020.org