Quick facts about Make the Road Action Nevada
About Make the Road Action Nevada: Make the Road Action Nevada (MRA-NV) builds power in Latinx, immigrant, and working-class communities of color to advance progressive electoral and policy change. MRA-NV uses deep community ties and electoral expertise to execute large-scale voter mobilization programs that prioritize repeated, high-quality voter contact. A part of the Make the Road Action family, MRA-NV has sibling organizations in Pennsylvania, Connecticut, New Jersey, and New York. While each state operates autonomously depending on the needs of their members, the organizations share a collective vision and use their combined strength and experience to win crucial victories for their communities.
With a strong grassroots foundation in Las Vegas and a growing presence around the state, MRA-NV informs and mobilizes historically marginalized communities to take action on important issues that affect their families and loved ones, including housing insecurity, workers’ rights, voting protections, and economic justice. MRA-NV also hosts the Youth Power Project, a youth-led program that activates young Nevadans to get politically involved while helping them build life skills.
In 2020, MRA-NV ran one of the largest Latinx voter mobilization programs in the early primary and caucus states, focusing on the over 25% of the state population who identify as Latinx. By the time of the election, they had reached nearly 150,000 Latinx voters in Nevada through relational calling, texting, and door knocking.
2022 Action Plan:
The 2020 elections showed that, while Nevada has trended blue in recent years, the state remains very much up for grabs in statewide elections. By expanding its organizing team for this election cycle, MRA-NV is poised to grow its reach and power.
MRA-NV is planning an even bigger voter contact push in 2022 than 2020, focused on Latinx voters in Clark County as well as Washoe County. Goals include knocking on 63,000 doors and making 325,000 phone calls, engaging voters in deep conversations about issues that matter to them and thus inspiring them to go to the polls.
MRA-NV is ensuring their messaging is maximally effective by partnering with Equis Research, the leading national research firm focusing on Latinx communities. While Latinx voters proved crucial to Biden’s victory, there is more work to do to continue to increase turnout and confront the inroads that conservatives have made with some Latinx men.
Flip the Vote’s Support Means:
MRA-NV will meet or exceed 2022 field outreach targets, inspiring low- and mid-propensity Democratic Latinx voters to cast their ballots to tip a number of must-win races. Senator Catherine Cortez-Masto and Democratic Governor Steve Sisolak are both in toss-up re-election races. Democratic Attorney General, Aaron Ford, won his race in 2018 by just .4% so his re-election will likely be close this year; the Republican Secretary of State won by just .7% in 2018, presenting an opportunity to ensure this position isn’t filled by a radical stop-the-steal proponent who intends to gut Nevada’s fair elections laws. Nevada’s three Democrat-held US House seats are all rated as a toss-up, so MRA-NV’s engagement with the large and growing Latinx electorate could make the difference between keeping and losing the US House.