Mijente is a national member-led organization and political home for Latinx and Chicanx people who seek racial, economic, gender and climate justice.
Mijente helps people speak out through campaigns, connects people across a wide network, and serves as a hub for culture, learning and advocacy.
Using bilingual and culturally competent methods, Mijente works to mobilize low-propensity Latinx voters who have traditionally been left out of electoral politics, including people who are not registered, have limited English, and/or reside in isolated or insulated communities. The payoff of this approach is huge, as reflected in the 300% increase in Latinx voter turnout in the 2018 midterm election. In addition, Mijente works to elect local officials who can make a significant and noticeable difference in Latinx communities, such as electing sheriffs who are willing to pass pro-immigrant and anti-incarceration policies. Mijente is also building independent political infrastructure for progressive, US-born and immigrant Latinx, Black, and LGBTQ communities to participate in national and state elections and to show the power of cross-race, cross-class strategy and organizing.
Track Record: In 2020, Mijente:
Led a digital- and grassroots-based campaign, called Fuera Trump, which made contact with more than 500,000 voters, knocked on more than 200,000 doors, and held more than 50,000 conversations with voters.
Ran and won campaigns in Georgia to elect Democratic Sheriffs in Cobb and Gwinnett County, who have pledged to end the harmful 287-g deportation program, under which ICE deputizes and pays local law enforcement to act as immigration agents.
Georgia Runoff Plan: For the Senate runoff race, Mijente will:
Initiate a bilingual and culturally competent state-wide campaign, in collaboration with other grassroots groups, including the Georgia Latino Alliance for Human Rights (GLAHR) and SONG Power (Southerners on New Ground, an LGBTQ+ advocacy group). They aim to contact voters they have worked with for the past 2 years and also expand to rural areas in Southern Georgia.
Reach 100,000 Latinx voters through door knocking, and 130,000 through calls and texts.
Run digital and radio ads, and create bilingual mail pieces that target 85,000 Latinx voters throughout Georgia.