Mijente

Mijente is a national member-led organization and political home for Latinx and Chicanx people who seek racial, economic, gender and climate justice.

Mijente helps people speak out through campaigns, connects people across a wide network, and serves as a hub for culture, learning and advocacy.

Strategy:

Using bilingual and culturally competent methods, Mijente works to mobilize low-propensity Latinx voters who have traditionally been left out of electoral politics, including people who are not registered, have limited English, and/or reside in isolated or insulated communities. The payoff of this approach is huge, as reflected in the 300% increase in Latinx voter turnout in the 2018 midterm election. In addition, Mijente works to elect local officials who can make a significant and noticeable difference in Latinx communities, such as electing sheriffs who are willing to pass pro-immigrant and anti-incarceration policies. Mijente is also building independent political infrastructure for progressive, US-born and immigrant Latinx, Black, and LGBTQ communities to participate in national and state elections and to show the power of cross-race, cross-class strategy and organizing.

Track Record: In 2020, Mijente:

  • Led a digital- and grassroots-based campaign, called Fuera Trump, which made contact with more than 500,000 voters, knocked on more than 200,000 doors, and held more than 50,000 conversations with voters.

  • Ran and won campaigns in Georgia to elect Democratic Sheriffs in Cobb and Gwinnett County, who have pledged to end the harmful 287-g deportation program, under which ICE deputizes and pays local law enforcement to act as immigration agents.

Georgia Runoff Plan: For the Senate runoff race, Mijente will:

  • Initiate a bilingual and culturally competent state-wide campaign, in collaboration with other grassroots groups, including the Georgia Latino Alliance for Human Rights (GLAHR) and SONG Power (Southerners on New Ground, an LGBTQ+ advocacy group). They aim to contact voters they have worked with for the past 2 years and also expand to rural areas in Southern Georgia.

  • Reach 100,000 Latinx voters through door knocking, and 130,000 through calls and texts.

  • Run digital and radio ads, and create bilingual mail pieces that target 85,000 Latinx voters throughout Georgia.

Runoff Budget/Funding Gap: $936,054

Questions? Email: info@flipthevote2020.org