Quick facts about Detroit Action

About Detroit Action: Detroit Action is a union of Black and Brown, low and no-income, homeless and housing insecure Detroiters fighting for housing and economic justice. The organization is a grassroots and member-led, multigenerational, community-based organization fighting for real political power. Detroit Action provides opportunities for individuals and families to develop as full human beings through leadership development workshops, organizer internships, nonpartisan voter education and mobilization drives, direct action, and collaboration with allied organizations locally, statewide, nationally, and even internationally.

In 2020, Detroit Action helped drive up voter turnout in Metro Detroit, leading to decisive victories for the Biden-Harris and Senator Gary Peters campaigns. Detroit Action:

  • Built a team of highly trained outreach canvassers, made up almost entirely of Black and Brown Metro Detroiters, that completed over 1,112 hours of phone calling from mid-August to Election Day. They made over 979,000 calls, contacted 86,845 community members to move the vote and successfully completed 20,792 conversations with voters.

  • Ran a voter education and engagement program called “Don’t Quarantine My Vote” focused on COVID-19 relief and educating voters about absentee and early voting.

  • With Michigan Asian American Progressives, launched the Michigan Action SuperPAC and ran an aggressive persuasion campaign that targeted low-propensity Black, LatinX, and Asian American voters in Metro Detroit and key Red-To-Blue districts.

  • Led election protection and de-escalation program that recruited and trained 30 poll workers and dispatched folks trained in de-escalation to polling sites across the county.

  • Developed a mutual aid fund that allocated $135,000 to over 200 Wayne County households who were directly impacted by the pandemic.

In 2021-22, Detroit Action will:

  • Invest in Dismantling Racism. In 2020, Detroit Action found that constituents’ greatest concern is dismantling racism and electing leaders who are directly accountable to their communities. As such, the organization will invest in advancing policies aimed at dismantling systemic racism.

  • Defend Democracy through Community Organizing. Detroit Action will engage its base and mobilize Black voters to organize and demand that every vote is counted. It will also focus on winning critical statewide elections, including Governor (2022), Attorney General (2022), and the U.S. Senate (2024).

  • Advance Local, State, and National Solutions. Detroit Action is uniquely positioned to be a pivotal force in engaging, organizing, and mobilizing a core group of Black and Brown voters from Metro Detroit around local, state, and national issues. It will expand its membership base by transitioning election contacts into members and garnering their active participation in campaigns for long-term, affordable housing, social services, and investing in local infrastructure.

Flip the Vote’s Support Means:

After its 2020 successes, Detroit Action’s work is not over. The next critical stage of its civic engagement requires engaging the community, scaling its work, and creating impactful change for Detroit and Michigan. Investment from Flip the Vote will allow Detroit Action to:

  • Expand its digital program, including digital ads to direct people to GOTV campaigns and fight against disinformation.

  • Build out its SuperPAC, which gives Detroit Action more flexibility in its messaging. In 2020, for example, the SuperPAC targeted Black men to spread the word about disinformation and contradictions of Trump’s Platinum plan.

Connect mutual aid and service work to policy change. Detroit Action helps people with IDs and birth records, criminal diversion court, know-your-rights clinics for unemployment insurance, expungements and vaccine outreach. Additional resources will help Detroit Action strengthen staffing in order to direct beneficiaries of this aid into registering to vote and being more active in policy campaigns.