Quick facts about LUCHA

About LUCHA: Living United for Change in Arizona (LUCHA) organizes low- and moderate-income and minority families in Maricopa, Pima, and Cochise counties to take action on the issues most important to them and advance the causes of social and economic justice for all. LUCHA believes that those who are closest to a problem are best equipped to solve it. Working in collaboration with its sister organization, Arizona Center for Empowerment, LUCHA incorporates leadership development with grassroots, issue-based campaigns, advocacy, and civic engagement to create an Arizona in which every resident has an equal voice in determining policy and shaping the decision-making bodies that will govern communal life.



In 2020
LUCHA contacted 120,000 voters, 76% of whom voted, an almost 6,000 vote increase in voter turnout relative to industry average. Of those contacted, over 12,000 were first-time voters. LUCHA registered 11,200 voters in Arizona, a state Joe Biden won by only 10,500 votes.

LUCHA made an agile shift to digital engagement as a result of the COVID-19 pandemic, making 4.9 million attempts to contact 1.5 million unique voters via phone calls, texts, and socially distanced canvassing. 33% of voters contacted by LUCHA in 2020 were BIPOC, compared to 21% of the general population in Arizona. LUCHA recruited 2,564 volunteers in 2020, nearly a third of whom became returning, consistent volunteers.

Investments in Arizona paid off with the election of progressive Democratic Senator Mark Kelly and the passage of a LUCHA-backed ballot initiative that imposes a wealth tax to fund Arizona’s public schools.



2022 Action Plan:
As Arizona becomes more progressive, LUCHA sees many areas of opportunity. In 2022, some of these include flipping the state legislature by focusing on legislative districts 2, 4, 9, 13, 16,18, and 27, winning essential statewide offices such as Governor and Secretary of State, re-electing Senator Mark Kelly for a full term, and implementing policy solutions for an equitable Arizonan economy. These goals can be realized through data-informed organizing, coalition building between progressive organizations, and implementing policy based on the needs of LUCHA’s member communities.

Among LUCHA’s members, economic equity is a major galvanizing force, prompting LUCHA to focus heavily on education and politicization surrounding economic justice. The People First Economy campaign energizes the undocumented, young people, working families, and people of color, bolstering political engagement and turnout to the polls.

LUCHA plans to register 100,000 voters in 2022, bring in 200 new volunteers, and knock on 500,000 doors. In the 2022 midterm, LUCHA has the ambitious goal of seeing 25% of total voter turnout coming from BIPOC Arizonans and 16% of all votes cast coming from Latinos.



Flip the Vote’s Support Means:
The funding provided by Flip the Vote’s donors will allow LUCHA to expand into a fourth county in southern Arizona, Cochise, which has a large Latinx population and has begun to organize around LUCHA’s key issues of immigration and the economy. Flip the Vote’s contributions will provide a living salary to a full-time organizer dedicated to this county who can further the impact and provide infrastructure for the natural organizing occurring by immigrant communities in this border county. Other programs that LUCHA plans to implement with an increase in funds include hiring organizers to focus on protecting democracy at the state legislature, a lobbying arm to practice offensive rather than defensive policy making, and expanding canvassing staff.

LUCHA will use funds raised to advocate for the People First Economy, bringing economic justice in the form of paid family medical leave, childcare subsidies, adequate TANF funding, and educational investments from pre-K to adult continued education. Additionally, LUCHA will invest in state legislative candidates who could flip the state legislature and protect Arizonans from harmful legislation, activate voters for statewide offices like Secretary of State, and play a role in key US House races in Congressional Districts 1 and 6 as well as Senate races.