Quick facts about Voter Participation Center and Center for Voter Information

Trump won the Electoral College by just 77K votes in 3 states

95M eligible, unregistered voters did not vote in 2016

Voter Participation Center (VPC), and its political arm, the Center for Voter Information (CVI), are non-profit organizations committed to turning nonvoters into voters by registering people of color, unmarried women, and young people, and helping them cast their ballots. Called the Rising American Electorate (RAE), these groups comprise 64% of eligible, but 73% of unregistered, voters.

VPC and CVI have a proven track record: Since 2003, VPC has helped more than 4.6 million people in the RAE register and vote. In 2018, CVI generated 95,337 voter registration applications, 351,956 vote-by-mail applications, and targeted 13,873,771 voters with best-in-class turnout mail. Research shows that VPC/CVI's approach is highly effective in turning out this critical voting population. In 2018, VPC/CVI’s programs made the difference in 11 of the closest Congressional district races.


Is nonprofit so donations are tax-deductible, and can be employer-matched

Has helped 4.6 million people register and cast ballots since 2003


Can engage in persuasion campaigns for progressive candidates

Uses political messaging that focuses on Trump’s presidency

In 2020, VPC and CVI aim to:

  • Generate more than 1 million voter registration applications

  • Target 50 million people with 200 million pieces of mail

  • Ensure that the RAE can vote safely and by mail

  • Reach the RAE in varied ways and multiple times this year

VPC and CVI maximize their impact by:

  • Registering more voters than any other organization in the U.S., including more than 600k so far in 2020!

  • Conducting testing and analysis for every single mailer to determine what works and what doesn’t.

  • Partnering with voter rights organizations across the country with an emphasis on states critical to winning the Electoral College

  • Responding quickly to the COVID pandemic with robust vote-by-mail programs

Mail-based voter registration is the most cost-effective way to gain new Democratic votes.

  • It has the widest reach of all registration methods and is easily scalable.

  • It is 4x less expensive to register a Democratic voter by donating to VPC than to a political campaign. VPC can generate 8 new NET votes per $1,000 compared to only 2 new net votes generated by traditional election spending.

  • And yet, VPC is massively underfunded as very little of traditional election spending is allocated to registering voters by mail despite the efficacy.

How are VPC and CVI different?

Formed in 2016 as a project of Women’s Voices Women’s Votes Action Fund (WVWVAF), CVI is now the sister organization to the Voter Participation Center (VPC). CVI is able to function somewhat differently than VPC while supplementing and informing its programs. CVI:

  • Can target people who share the values of the RAE even if they aren’t in the RAE.

  • Uses more political messaging, including serving as a vehicle to test new messaging focusing on the Trump presidency.

  • Runs large-scale candidate comparison/education programs, with proven results in 2018 shifting tens of thousands of votes to progressive candidates.

  • Continues to run qualitative and quantitative research into the RAE as well as other key groups and shares these research findings with the progressive community.

The facts presented here regarding the Voter Participation Center were neither provided or approved by the Voter Participation Center.